Why does an online auction work?

Fixed Time Frame
  • No more waiting for a shopper to make a decision. Auction turns shoppers into buyers. They must act or lose an opportunity to purchase. 

Know the date you can sell
  • No more waiting for weeks or months for someone that is looking for a horse like yours to see the listing, to make the call, ask for more videos, talk to vet the horse, take it for a trial, and write the check.
  • You know the date they will make an offer. 

Eliminate high carrying costs of horse ownership
  • If it takes you months to sell your horse on a traditional listing site, how much more will you spend for board, training, farrier and vet expenses? Put a pencil to it.
  • The online auction let's you know the date that the expenses stop.

  • If you're on a listing site with 50,000 horses, you have to hope that some one is looking for a horse like yours and puts in the right search words to find it. It's called passive marketing.
  • Our active auction marketing puts your horse in front of thousands of prospective buyers. 

Negotiation Made Easy
  • No more back and forth with a buyer who wants to beat your price down.  
  • In the Online Auction, the arduous process of negotiation is replaced by buyers competing with each other to see who will pay the most for your horse. 

These are just a few of the reasons that an online auction makes sense if you are serious about selling. 

You’re steps away from putting your horses in front of thousands of buyers  

We handle the transaction for you      
Just like our live auctions, we do the marketing and promotion, handle the paperwork and handle the transaction. The bidding is done completely online during a specified time frame. Your horse(s) stay at home and are presented to potential buyers on their online catalog page. We will guide you in providing the information, photos and videos that will encourage buyers to bid on your horse or pony.
 Provide Quality Videos
Good videos are a MUST.  No matter how you try, it is hard to convince someone to purchase a horse when all they have to go on is are a few pictures or a 10 second video. To get a fair price you MUST provide quality videos. Videos should show the horse/pony at all three gaits in both directions. Grooming/saddling videos are a big plus. Horse show videos are  helpful, as long as it shows your horse/pony in a favorable situation.
Let us do the Marketing
Our marketing will position your entry to sell. Selling on SportHorseAuctions.com promotes your entry to thousands of bidders by placing it on social media and e-mail blasts to thousands of buyers across the country, maximizing the opportunities to get your entries sold.
Get Paid
We will release the proceeds from the auction to you not earlier that 15 business days, nor later than 21 business days as long as your paperwork is in order. If your entry is registered with a breed association or recorded with an organization, you must send the original certificates to us before we release your money. Your money will come by check unless you specify a wire transfer. The cost of the transfer will be deducted from your funds.    
Enter Online​
Our web-based entry form allows you to quickly describe your horse or pony, upload photos and videos, and define a reserve, your minimum selling price. Completing the online entry form lets our specialists prepare your listing for upload to the auction site. It lets us know how to contact you about your listing and where we need to send the check after your entry has sold.
Take Digital Photos
To maximize value when selling online it is crucial to provide quality pictures of entry. Buyers may not have the opportunity to inspect your entry in person, so it's import to take pictures that show every aspect of your horse/pony. Show pictures are always a plus, but, not absolutely necessary. Conformation pictures are crucial, and front and rear shots showing the legs are very helpful.
Release Your Entry
Once bidding concludes, we will collect payment from the buyer, and send you a Confirmation of Payment (CoP) form that will allow you to know who purchased your entry. The buyer will contact you directly to schedule pick up. When that buyer shows up they will show you their copy of the CoP so that you can be confident they have paid. Then simply have the buyer sign your copy of the CoP and e-mail or fax it to us.