Why does an online auction work?

Cost Effective
  • Major live auction venues are expensive. High entry fees, agent fees, transportation costs, having your horse at the sale grounds for several days prior to the auction, all adds up to a significant amount of money, before you even sell your horse.
  • In an online auction, your horse never has to leave your facility.

Strike while the iron is hot
  •  When your horse, or a horse in its family, wins a big race, you can cash in, quickly.
  •  We can create a custom auction for your horse in 48 hours.  

Sell in a Time Frame that Works for You
  • No more waiting  to sell your horse(s) at a live sale. It's a long time between March and November.
  • How much more will you spend for board, training, farrier and vet expenses waiting to sell on one of the live auction venues? Do the math.
  • The online auction let's you know the date the expenses stop in a time frame that works for you.

  • No more worrying about what book you are in. In live auction venues, some with thousands of horses, your horse can end up in one of the last books, with few buyers still at the auction. 
  • Your horse will be seen by thousands of people all over the country, reaching a much wider range of buyers.

2 minutes in a sale ring? Not Here.
  • At a live sale, each horse typically gets about 2 minutes in the sale ring. They have to get through hundreds of horses in a day and they’re in a hurry. There is a limited amount of time that they can spend on your horse in the sale ring.
  • Our "soft close" feature keeps your horse in Extended Bidding open as long as people are bidding. Nobody gets "quick hammered".

These are just a few of the reasons that an online auction makes sense if you are serious about selling.

You’re steps away from putting your horses in front of thousands of buyers  

We handle the transaction for you      
Just like our live auctions, we do the marketing and promotion, handle the paperwork and handle the transaction. The bidding is done completely online during a specified time frame. Your horse(s) stay at home and are presented to potential buyers on their online catalog page. We will guide you in providing the information, photos and videos that will encourage buyers to bid on your horse or pony.
 Provide Quality Videos
Good videos are a MUST.  We require a conformation / walking video for each entry.
Other helpful videos include Race videos of your entry or their immediate family.To get a fair price you MUST provide quality videos.  Hire a professional or be sure that you have enough help to do it right.

Let us do the Marketing
Our marketing will position your entry to sell. Selling on ThoroughbredAuctions.com promotes your entry to thousands of bidders by placing it on social media and e-mail blasts to thousands of buyers across the country, maximizing the opportunities to get your entries sold.
Get Paid
We will release the proceeds from the auction to you not earlier that 15 business days, nor later than 21 business days as long as your paperwork is in order. You must send the original certificates to us before we release your money. Your money will come by check unless you specify a wire transfer. The cost of the transfer will be deducted from your funds.    
Enter Online​
Our web-based entry form allows you to quickly describe your horse, upload photos and videos, and define a reserve, your minimum selling price. Completing the online entry form lets our specialists prepare your listing for upload to the auction site. It lets us know how to contact you about your listing and where we need to send the check after your entry has sold.
Take Digital Photos
Four Conformation Photos are REQUIRED for each entry. Both sides in profile, front and rear. To maximize value when selling online it is crucial to provide quality pictures of entry. Buyers may not have the opportunity to inspect your entry in person, so it's import to take pictures that show every aspect of your horse. Hire a professional or learn how to take High Quality photos.
Release Your Entry
Once bidding concludes, we will collect payment from the buyer, and send you a Confirmation of Payment (CoP) form that will allow you to know who purchased your entry. The buyer will contact you directly to schedule pick up. When that buyer shows up they will show you their copy of the CoP so that you can be confident they have paid. Then simply have the buyer sign your copy of the CoP and e-mail or fax it to us.